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SEO & AI visibility

Semrush or Surfer

Both do the same kind of job. Here is who each one suits, and where we pick it.

We earn a commission when you buy through our links, at no extra cost to you. Picks are never for sale, and no vendor pays to be listed or ranked.

Semrush

Core pick

What it does
SEO, PPC and competitor research suite.
Best for
Marketers, agencies
Jobs we pick it for
SEO research
Picked in 1 industry
Marketing agencies
Watch out

Share seats carefully; they are costly.

Pricing
Set by Semrush and changes often. Check the current plans on their site.
Visit Semrush

Surfer

Core pick

What it does
AI SEO content and optimisation.
Best for
Content teams
Jobs we pick it for
Content optimisation
Picked in 1 industry
Marketing agencies
Watch out

Never write to the score alone.

Pricing
Set by Surfer and changes often. Check the current plans on their site.
Visit Surfer

Still not sure which one?

Tell us your business and team size. We reply within one working day with the one that fits.

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