Core pick
Mangools
Keyword research, rank tracking and backlink checks
Best for: Small teams doing their own SEO
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SEO & AI visibility
Rank on Google and get cited in AI answers.
Used in: Marketing agencies
Core pick
OmniSEO
Tracks brand mentions in ChatGPT, Perplexity, AI Overviews
Best for: Brands, agencies
Core pick
Semrush
SEO, PPC and competitor research suite
Best for: Marketers, agencies
Core pick
Surfer
AI SEO content and optimisation
Best for: Content teams
Frase
SEO briefs and content
Best for: Content marketers
GetGenie
AI content and SEO assistant for WordPress
Best for: WordPress publishers
Rank Math
WordPress SEO plugin with AI
Best for: WordPress sites
vidIQ
YouTube growth and keyword tools
Best for: YouTubers
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