Omnisend

How Omnisend fits at Global Minds

Students and parents research for months before they pick a consultant. We were only visible at the moment of enquiry.

1. Omnisend (email and SMS marketing for online stores) turns one enquiry into a year of useful emails: deadlines, scholarships, visa steps.
2. Each country guide on the site captures an email and drops the reader into the right sequence.
3. When a family books a call, the sequence pauses and the counsellor gets the whole history.

What changed: Families arrive at the first call already informed, and the call is about them rather than about us.

Lesson: Nurture for the length of the real decision, which is often a year.

Group playbook: how this job is set up across the Adnan Feroz Group companies. The method, not measured results.