Core pick
Apollo.io
B2B contact database, sequences, dialer
Best for: B2B sales teams, founders doing outbound
We earn a commission when you buy through our links, at no extra cost to you. Picks are never for sale, and no vendor pays to be listed or ranked. How this works
Sales & prospecting
Find buyers, reach them and keep the pipeline honest.
Used in: Family businesses and groups, Investment firms and VCs, Wealth managers and IFAs, Commodity and agri traders, Mortgage brokers, Insurance brokers, Fintech startups, Business setup and PRO firms, Recruitment agencies, Executive search firms, Hospital groups and healthcare investors, Medical device distributors
Core pick
HubSpot
CRM, marketing, sales and service hubs
Best for: SMBs to mid-market
Core pick
Lemlist
Multichannel outreach, email and LinkedIn
Best for: SDRs, founders
Core pick
Manatal
AI recruitment software and applicant tracking
Best for: Recruitment agencies, HR teams
Core pick
Pipedrive
Pipeline CRM for small sales teams
Best for: SMB sales teams
Core pick
Smartlead
Cold email with unlimited mailboxes and inbox rotation
Best for: Agencies, lead-gen firms
Core pick
Supademo
Interactive product demos and guides
Best for: SaaS teams that sell with a demo
Core pick
Zoho CRM
CRM with Arabic interface and regional data centres
Best for: GCC sales teams
AiSDR
Automated AI prospecting by email and text
Best for: B2B SaaS, agencies
FirstSales
AI SDR that books meetings
Best for: Small sales teams
Instantly
Cold email at scale with warm-up and AI reply agent
Best for: Agencies, outbound teams
Lusha
Verified B2B contact data, 300M+ contacts
Best for: Sales teams, recruiters
Nutshell
CRM plus marketing automation
Best for: Small B2B teams
Potion
Personalised AI sales videos
Best for: SDRs, account managers
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